Newsletter

We spend hours creating interesting topics for industry leaders and can send them directly to your mailbox weekly – for FREE! Drop your email below to subscribe to our weekly newsletter.

Field is required!

Content Marketing the New SEO

Content marketing is a broad term that incorporates a variety of elements including SEO. This article will discuss why it is most important to understand how SEO and content marketing overlap to create a highly efficient digital marketing strategy.

What is Content Marketing?

Content marketing is a broad term that incorporates different objectives, activities, and interactions, it engages and builds relationships. Content is not just about the text on websites or blogs, instead, it can include a range of multimedia sources.

Some examples of different types of content that can be used as a part of marketing method include:

  • Podcasts
  • Vlogs
  • Webinars
  • E-books
  • Brochures
  • Case Studies

Social Media Counts

Titles, descriptions, meta descriptions and keyword clusters should be strategically taken care off to get more out of SEO,

Content is connected to social media analytics, and SEO is tied to content, which means that SEO is also tied to social media. Hence, social media is a part of both your content marketing and SEO strategy.

Be Guided by Analytics

It is true that certain strategy has to be planned and implemented for digital marketing and content creation, but the most important element that  marketers often miss about is to allow data to lead the strategy instead of the other way round.

Data analysis is important, by analyzing the KPI, marketers will better understand what kind of content attracts the right consumer effectively. It is better to create a new content strategy based on the previous metrics and analytics.

Keywords

Using keyword effectively is one of the core procedures to understand when looking at the interconnection between SEO and content value. Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get.

The more effective way to get a solid SEO standing is to understand an appropriate keyword density and then strategically placing the words throughout your article and other pieces of content. You need to still be creating quality content that is readable and legitimate in order to ensure that your rankings stay solid.

Strike a Balance Between Strategy and Quality

The truth is that even the best content marketers out there will probably have trouble staying on top of SEO as well as content composition, social sharing, and all of the other important elements of a great content marketing strategy.

So, it is important to understand clearly exactly the areas that they overlap to contribute the strongest in terms of leads and sales in the context of the particular company.

READY TO EVALUATE YOUR BUSINESS?