A Different Perspective
Taken from Naz Danial, Manager of BlackSuitMedia “The concept is the same throughout, regardless of the platforms – brands will want to tell real stories that fuel their success.” Documentaries allow our audience to walk in other’s shoes, encouraging them to relate and instill a sense of understanding towards the context. Documentaries must be able to prepare a “world-building” approach in which the themes, plots, characters, and settings reflect realistic grounds that the audience can connect and immerse themselves with - regardless of culture.
Shifting perspective is important to communicate your values, messages, and experiences to your target audience. It sort of shows a positive and never-before-seen side of your brand. You may feel the need to be confidential or deem things as classified but it actually works the other way around. Shifting perspective will shift your results.
The documentary focuses on reaching a broad audience. However, reaching said audience could be difficult as no one wants to spend too much time on a video. Marketers, brands, or executives can consider a documentary that spans varying durations to suit different media platforms such as Facebook, Twitter, Instagram, or YouTube; it works as a teaser or trailer enticing the audience to watch more – and if they do, a link will be provided towards the full version. While not being intrusive, the approach also creates intrigue, build anticipation, and attracts attention.
What is your next documentary project? Do you need more guidance on documentary production? Don't worry, we got you sorted out! Contact us at firstname.lastname@example.org