With the advancement of the technologies, the way of advertisement has vastly transformed from conventional tv or radio ads to innovative digital ads online. Social media consumers and audiences are now prone to lengthy and flaunty content, they are seeking for something more, something more than just words. They are seeking for content that allows them to build relations, feel emotions and understand the featured product’s value. And that is where photos, graphics and videos stand a place in dominating the marketing and advertising sector nowadays. These marketing tools are named, Visual Content Marketing.
Imagine the difference between conventional Content Marketing and innovative Visual Content Marketing; One brings pure information, yet the other one, satisfy not only information conveyance, but also the product’s value and the company’s character with emotions.
Videography and Photography/Graphics are a novel way to generate content and attract audience. According to marketing statistics, visual content possesses 94% more views than text-only counterpart. More to that, 90% of information transmitted to the brain are actually visuals. Hence, which tool fits your business best? Videos? Or Photos and Graphics?
Pros and Cons