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Video or Photo? Which marketing works best for your business ?

With the advancement of the technologies, the way of advertisement has vastly transformed from conventional tv or radio ads to innovative digital ads online. Social media consumers and audiences are now prone to lengthy and flaunty content, they are seeking for something more, something more than just words. They are seeking for content that allows them to build relations, feel emotions and understand the featured product’s value. And that is where photos, graphics and videos stand a place in dominating the marketing and advertising sector nowadays. These marketing tools are named, Visual Content Marketing.

Imagine the difference between conventional Content Marketing and innovative Visual Content Marketing; One brings pure information, yet the other one, satisfy not only information conveyance, but also the product’s value and the company’s character with emotions.

Videography and Photography/Graphics are a novel way to generate content and attract audience. According to marketing statistics, visual content possesses 94% more views than text-only counterpart. More to that, 90% of information transmitted to the brain are actually visuals. Hence, which tool fits your business best? Videos? Or Photos and Graphics?

Pros and Cons

Videos Photos/Graphics
Pros -        Provides sensual understanding

-        Create higher engagement and understanding

-        Lower production cost

-        Less time consuming

Cons -        Time consuming

-        Costly

-        Requires certain expertise to generate high-end product

-        Attract audience for limited time

-        Conveys only text information without emotions and values

Videos Photos/Graphics
Pros -        Provides sensual understanding

-        Create higher engagement and understanding

-        Lower production cost

-        Less time consuming

Cons -        Time consuming

-        Costly

-        Requires certain expertise to generate high-end product

-        Attract audience for limited time

-        Conveys only text information without emotions and values

Every content is Unique

Regardless of which tool your business hope to utilize, it may not run from having disadvantages. Therefore, marketers should decide their marketing tools according to the need of the content and the business. Choose your marketing tool base on your marketing objectives, whether it is to generate more profits or to increase business profile’s exposure, there will always be a right choice for you!

Not sure which marketing tool suits your business the best? Wandering how to achieve your business goals? Contact Black Suit Media and we will have your problems sorted out!

READY TO EVALUATE YOUR BUSINESS?